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A major pet peeve of mine is people getting or taking credit for things they do not deserve.  Think Dunder Mifflin regional manager Michael Scott giving himself the “World’s Best Boss” mug.  Unfortunately this shameful self-promotion is pretty common, especially with the advent of social media as an aid to personal branding.  Think about it, social media provides a way for individuals to build a reputation without ever physically meeting anyone.  Some may say the concept is pure genius.

Too frequently I see people claiming they are subject matter experts when they have no more experience than the average person.  Ben Eubanks of UpstartHR knows what I’m talking about, as illustrated in his post on Jobacle.com! Yet for some reason these individuals win over fans by commenting on blog posts, making public comments in an open forum or getting quoted in an article.  Guess what?  The people you interact with online may not be the same people if you ever meet them in person.  An online persona can be much more grandiose due to the lack of interpersonal communication.  Think online dating sites like eHarmony!  Some take advantage of electronic communication, knowing full well of how different one can portray themselves in an electronic versus in-person format.  His or her commentary may be nothing but a baseless attempt to garnish some form of credit for personal and/or professional gain.

My love of writing and obsession with technology are what ultimately led to the creation of HR Gumbo.  I am not here to get you to buy something from my company or claim that you must hire me to come speak at your next event.  In blogging my goal is to give a different perspective on the human resource industry, that of a Millennial.  I hope to be able to inspire others to recognize areas of improvement and engage in conversation aimed at making change in the workplace. 

I would say that a good number of bloggers are interested in developing their personal/professional brands, including myself.  That’s not a bad thing.  We offer our posts to initiate conversation, to share valuable information, to educate and learn from colleagues.  Unfortunately, there are some out there who would do or say anything to come out on top. 

Now to get to my point…I urge those involved with social media for professional purposes to heed to their gut.  I believe I am a good judge of character but I cannot speak for all you readers out there as I’ve never met most of you.  In that respect I want to share some suggestions with you regarding developing trust in those bloggers you choose to follow.

First, please don’t take everything I say at face value.  Unless I cite something, the content is based on my opinion.  It needs to be said that you will not necessarily know if you agree with something or if it applies to you until you try it out for yourself. 

Second, I urge you to get to know someone you follow on Twitter or someone whose blog you frequently read.  Engage him or her in discussion to make sure you really do want to follow that person and respect their opinion.

Third, know that some people have ulterior motives and what they say or do may be hogwash and designed to inflate their egos and/or their wallet.  It almost seems as if there should be a reference check in the process of whose blog you decide to trust.

Lastly, have fun.  This is an ever-changing interactive process.  Your thoughts and comments frequently create some of the most fascinating conversations among peers across the globe.  We really appreciate the feedback!

[For interest’s sake, if you are a blogger, answer me this one loaded question:  “Why do you blog?”  Share your answers in the comment section along with your name and blog address.]

Job seeking and the strategies and preparation involved in the job search can be expensive.   Let me clarify that the frugal job seeker is one whose money conscious yet very strategic in how they manage their job search and the tools and resources they choose to use and invest in.  Like any marketing campaign, it is important to select and manage your resources.  If done carefully, you can effectively prepare and market yourself for under $500.  Money well spent.  In my own experience, the frugal yet strategic job seeker can lessen the amount of time in the job search by 25-50%.  From a finance management perspective, this is a phenomenal return on investment.  Here are some insights.

Personal Branding Consultation.  ($300) Just like a real estate home stager, a personal branding consultant can get you off on the right foot.  Home stagers provide an unbiased opinion and are trained to highlight your home’s strengths while downplaying its weaknesses.  Most consultants and career coaches including myself are willing to provide a personal branding and marketing consultation for perspective clients.  Xceptional HR provides a basic career package of a resume, cover letter, reference check, and intial consult for $300.   By meeting with an expert, you can get a feel for the market, have custom designed marketing materials, and a sense of direction that highlights your strengths and downplays your weaknesses.

Professional Business Cards.   ($50) Professionally designed business cards are essential for job seekers of all backgrounds.  I recommend using a design company to help you design your business cards instead designing and printing them yourself.  It is important to include your contact information, your professional website or LinkedIn profile url, as well as a memorable tag line or description that differentiates you from the rest.  Using color appropriately is also important.  A business card can be a difference maker that shows companies and professionals that you are serious about your professional job search.  For the seriously frugal job seeker, Vista Print offers 250 free business cards and has templates and colorful backgrounds that you can take advantage of.

Professional Dress.  ($125) A great suit and accessories can make a lasting impression.  Purchase items that you can mix and match to get the most bang for your buck.  For the ladies, purchase a nice suit that includes pants, skirt, and blazer.   Use different accessories like scarves, jewelry, and also blouses for different looks.  I encourage men to do the same with ties, cuff links, and dress shirts.  Department stores like J.C. Penny’s, Kohls, Target, and also thrift stores offer professional yet affordable options.  When making a clearance or thrift store purchase, you can have your suit tailored to fit your body type at an affordable price.  I once purchased a $350 suit at Nordstroms for 75% off.  I had it custom tailored for $75 and walked into an interview looking like a million bucks.

Networking Events.  ($25) Use Social Media sites LinkedIn Groups, Meetup.com, Wimgo.com, FaceBook events, and your network to find free networking events.  $25 includes the cost of gas to attend these events.  Since many of these events are Happy Hour Networking events, order a water with lime to save on the cost of alcohol while ensuring that you are professional no matter what the circumstance.

Like many other HR professionals I found myself unemployed during one of the worst economic crises this country has ever seen.  It has been a rough eight months of uncertainty – leads that didn’t pan out and hopes crushed – but I kept my head up and moved forward.  Luckily I recently landed myself a new job!

A lot of people have asked me what I have done to keep myself busy over these past eight months.  I worked a few jobs to make sure I could pay my bills, but  I didn’t stop there.  I knew that I had to do something to make me stand out from a crowd of thousands of other highly qualified HR professionals who are in a similar position.

With that said I decided to capitalize on social media to develop my personal brand.  (You hear a lot of great information on this topic by Dan Schawbel on his “Personal Branding Blog” so check him out if you can.)  What could be more perfect than an avenue to market yourself to a multitude of people across the globe?  Best of all…it’s FREE!    I started with Facebook.  Policing your profile for inappropriate comments, pictures and information from friends is essential!  Also, consider taking precautions by making your profile private or limiting what the public can see.  These are easy options available to you under the “settings” tab.  You never know when a potential employer could be viewing your profile.  After tackling a cleanup of my Facebook profile I began to share it with professional colleagues.

LinkedIn was a bit easier to set up as it is a professional networking site, whereas Facebook is considered more personal with professional networking becoming more frequent.  Your LinkedIn profile is essentially an online resume that you can continually tweak.  Know that there are limits to the amount of information you can include in sections of your profile, meaning characters.  You don’t need to put everything on your profile, just enough to make you look enticing to a potential employer.  If you have positive relationships with past managers and colleagues see if they will leave you a recommendation of your work.  Include a picture but make it professional and make sure you can actually see your face – crop it if necessary so it is a head shot.  Join common interest groups and contribute to conversations.  Lastly, solicit feedback from other HR professionals but be able to take constructive criticism!

Out of all the social media applications out there I must say that Twitter is my favorite.  It takes a while for most people to get the hang of Twitter but when they do it’s a breeze.  You need to ask yourself some questions before you take on this application.  Why do you want to use Twitter?  What kind of persona do you want to maintain?  For me, I decided I would use it mostly for professional purposes.  I believe the most important portion of your Twitter profile is your “one-line bio.”  This is what defines you and what most people will look at to determine whether or not they want to follow you.  Include things that are important to you.  For example, my one-line bio currently reads “Creator/Editor of HRGumbo.com, blogger, HR pro, social media nerd, Prez Big Bend SHRM, Tech. Dir. HR Florida.”  You need to be selective as you have only 160 characters to get your persona across.  Tweet – a post on Twitter is commonly referred to as a tweet.  You’ve got 140 characters to say something – pose a question, make a statement, recommend someone, link to your profile on LinkedIn, etc.  Develop your own rules for who you follow – you don’t need to follow everyone!  I follow people who are in the HR field, others who have common interests like philanthropy or people from where I have traveled/lived.  Just because someone follows you doesn’t mean you need to return the favor.  I currently follow 323 individuals and no I do not know most of them.  However, at one point or another we connected or I found something they said to be interesting, making them worth following.  If you are not sure who you should follow, feel free to follow me or look for recommendations via #followfriday. 

The idea is to create a buzz around who you are and what you do.  Take the initiative to explore these social media applications.  Don’t just sit back and watch, get involved.  Share your opinion to a discussion in a LinkedIn group.  Become a fan of a organization on Facebook.  Follow an HR blogger on Twitter and retweet (repost) something they said you find interesting.   

With a strong reputation in the business community as my foundation I have been able to develop a personal brand in the world of social media.  Although I may not be some big named business guru I am learning and helping to educate others while working my way up the ladder.  My last piece of advice is to connect with successful HR colleagues that have gone above and beyond like Kris Dunn of The HR Capitalist or Mike VanDervort of The Human Race Horses.  Use resources like Fistful of Talent to read about hot HR topics, learn other viewpoints, share, comment and discuss.  Reach out and ask for advice, it can’t hurt.  I reached out to HR pros like Michael Long of The Red Recruiter and Laurie Ruettimann of Punk Rock HR to ask for advice and to share ideas.  It has paid off and these friendships that I have developed may come in handy along my career path.  There are so many resources out there available at your fingertips.  Find some way to make you stand out above all other candidates and make the most of your unemployment!

What would you do to make the best of unemployment?  How would you or do you make yourself stand out from the crowd?  Please share your suggestions!