A major pet peeve of mine is people getting or taking credit for things they do not deserve.  Think Dunder Mifflin regional manager Michael Scott giving himself the “World’s Best Boss” mug.  Unfortunately this shameful self-promotion is pretty common, especially with the advent of social media as an aid to personal branding.  Think about it, social media provides a way for individuals to build a reputation without ever physically meeting anyone.  Some may say the concept is pure genius.

Too frequently I see people claiming they are subject matter experts when they have no more experience than the average person.  Ben Eubanks of UpstartHR knows what I’m talking about, as illustrated in his post on Jobacle.com! Yet for some reason these individuals win over fans by commenting on blog posts, making public comments in an open forum or getting quoted in an article.  Guess what?  The people you interact with online may not be the same people if you ever meet them in person.  An online persona can be much more grandiose due to the lack of interpersonal communication.  Think online dating sites like eHarmony!  Some take advantage of electronic communication, knowing full well of how different one can portray themselves in an electronic versus in-person format.  His or her commentary may be nothing but a baseless attempt to garnish some form of credit for personal and/or professional gain.

My love of writing and obsession with technology are what ultimately led to the creation of HR Gumbo.  I am not here to get you to buy something from my company or claim that you must hire me to come speak at your next event.  In blogging my goal is to give a different perspective on the human resource industry, that of a Millennial.  I hope to be able to inspire others to recognize areas of improvement and engage in conversation aimed at making change in the workplace. 

I would say that a good number of bloggers are interested in developing their personal/professional brands, including myself.  That’s not a bad thing.  We offer our posts to initiate conversation, to share valuable information, to educate and learn from colleagues.  Unfortunately, there are some out there who would do or say anything to come out on top. 

Now to get to my point…I urge those involved with social media for professional purposes to heed to their gut.  I believe I am a good judge of character but I cannot speak for all you readers out there as I’ve never met most of you.  In that respect I want to share some suggestions with you regarding developing trust in those bloggers you choose to follow.

First, please don’t take everything I say at face value.  Unless I cite something, the content is based on my opinion.  It needs to be said that you will not necessarily know if you agree with something or if it applies to you until you try it out for yourself. 

Second, I urge you to get to know someone you follow on Twitter or someone whose blog you frequently read.  Engage him or her in discussion to make sure you really do want to follow that person and respect their opinion.

Third, know that some people have ulterior motives and what they say or do may be hogwash and designed to inflate their egos and/or their wallet.  It almost seems as if there should be a reference check in the process of whose blog you decide to trust.

Lastly, have fun.  This is an ever-changing interactive process.  Your thoughts and comments frequently create some of the most fascinating conversations among peers across the globe.  We really appreciate the feedback!

[For interest’s sake, if you are a blogger, answer me this one loaded question:  “Why do you blog?”  Share your answers in the comment section along with your name and blog address.]