Currently browsing Generation Y

A major pet peeve of mine is people getting or taking credit for things they do not deserve.  Think Dunder Mifflin regional manager Michael Scott giving himself the “World’s Best Boss” mug.  Unfortunately this shameful self-promotion is pretty common, especially with the advent of social media as an aid to personal branding.  Think about it, social media provides a way for individuals to build a reputation without ever physically meeting anyone.  Some may say the concept is pure genius.

Too frequently I see people claiming they are subject matter experts when they have no more experience than the average person.  Ben Eubanks of UpstartHR knows what I’m talking about, as illustrated in his post on Jobacle.com! Yet for some reason these individuals win over fans by commenting on blog posts, making public comments in an open forum or getting quoted in an article.  Guess what?  The people you interact with online may not be the same people if you ever meet them in person.  An online persona can be much more grandiose due to the lack of interpersonal communication.  Think online dating sites like eHarmony!  Some take advantage of electronic communication, knowing full well of how different one can portray themselves in an electronic versus in-person format.  His or her commentary may be nothing but a baseless attempt to garnish some form of credit for personal and/or professional gain.

My love of writing and obsession with technology are what ultimately led to the creation of HR Gumbo.  I am not here to get you to buy something from my company or claim that you must hire me to come speak at your next event.  In blogging my goal is to give a different perspective on the human resource industry, that of a Millennial.  I hope to be able to inspire others to recognize areas of improvement and engage in conversation aimed at making change in the workplace. 

I would say that a good number of bloggers are interested in developing their personal/professional brands, including myself.  That’s not a bad thing.  We offer our posts to initiate conversation, to share valuable information, to educate and learn from colleagues.  Unfortunately, there are some out there who would do or say anything to come out on top. 

Now to get to my point…I urge those involved with social media for professional purposes to heed to their gut.  I believe I am a good judge of character but I cannot speak for all you readers out there as I’ve never met most of you.  In that respect I want to share some suggestions with you regarding developing trust in those bloggers you choose to follow.

First, please don’t take everything I say at face value.  Unless I cite something, the content is based on my opinion.  It needs to be said that you will not necessarily know if you agree with something or if it applies to you until you try it out for yourself. 

Second, I urge you to get to know someone you follow on Twitter or someone whose blog you frequently read.  Engage him or her in discussion to make sure you really do want to follow that person and respect their opinion.

Third, know that some people have ulterior motives and what they say or do may be hogwash and designed to inflate their egos and/or their wallet.  It almost seems as if there should be a reference check in the process of whose blog you decide to trust.

Lastly, have fun.  This is an ever-changing interactive process.  Your thoughts and comments frequently create some of the most fascinating conversations among peers across the globe.  We really appreciate the feedback!

[For interest’s sake, if you are a blogger, answer me this one loaded question:  “Why do you blog?”  Share your answers in the comment section along with your name and blog address.]

I live just a few minutes away from one grandson and 1000 miles from the other.    Fortunately, I am able to spend time with each of them every week. When I have mentioned this to friends, the first thing they ask is, “how?”  The answer is simple:  A computer and a webcam allow us to overcome the distance and see our grandson, Lorenzo, as he has begun to walk, run and say words. We visit with Lorenzo and his parents for an hour or so every weekend. Lorenzo gets excited when we first can be seen on the computer screen and greets us enthusiastically. After everyone says hello, he proceeds with his play while we talk with his mom. A few minutes later, he will come back to the computer and wave, dance to music, laugh and wander off again. He blows us kisses and waves goodbye when the conversation is ending. In that hour, the relationship with his grandparents deepens and grows.

The same routine is followed with his paternal grandparents in Italy, though this conversation is in Italian. He responds – plays – dances and blows kisses. At 15 months, this little boy is connected across the globe! It is comfortable and commonplace for him in a way that would not have been possible a few years ago. 

It should be no surprise that HR is expanding into a global focus!  HR has changed; this millennium has seen the profession developing across borders and cultures. The dramatic changes that have occurred in the global landscape and economy have resulted in a world that is more connected than ever before.  Historical and geographical divisions are becoming increasingly irrelevant and our jobs in HR are becoming even more challenging.  A new world is dawning and we need to be ready.

I am not sure how Lorenzo’s generation will be referenced. Will Gen Z come after Gen Y?  Whatever they might be called, I see a generation for which technology is commonplace, diversity is the norm, and relationships regularly transcend geographical borders. It will be an exciting world, not just for Lorenzo, but for us all.

Get ready – study for the GPHR!  Visit www.hrci.org for details.

There has been a lot of focus on social media marketing over the past year.  I get at least one email per day stating that the sender is an expert in the use of social media marketing yet I doubt they have any more experience than the average user.

The entire concept of social media marketing is an ever-changing, unstoppable force.  It’s like the Lance Armstrong of marketing strategies.  It seems as if a new idea is unleashed every day that makes social media more enticing to its users.  How therefore can one become an expert?

Many companies have jumped on the band wagon and started pages/groups on LinkedIn and Facebook.  Some have even succumbed to peer pressure and created their own Twitter handles.  Why are they doing this?  Some say it is to broaden their reach into their marketing pool.  Others say they have developed a social media presence in an attempt to woo potential candidates for employment, especially Generation Y.

Let me remind you that I am a member of Generation Y.  If we had cards, I would even be a card carrying member, that’s how proud I am! 

Now I appreciate your attempt at catching my eye by bombarding me on Facebook but your ability to set up an account isn’t going to quite cut it if there is nothing to back it up.  Companies need to realize the importance of developing a complete social media marketing strategy, even if it means reworking their mission, vision, values and goals.  I recently read an interesting post on this subject by Laurie Ruettimann over at Punk Rock HR.  Take a look, I’ll wait, it’s not that long. 

In Laurie’s post the company describes itself as a “traditional manufacturing company with a conservative approach to policies, politics and principles.” Gag me. 

Now I cannot speak for all Millenials but that sounds boring and stuffy.   I want to work some place innovative and flexible and that offers a technologically advanced working environment, like Google.  If you are going to try and recruit me with your social media applications the least you could do is jazz up your corporate culture to make it more enticing. 

Sure, reach out via Facebook, Twitter and LinkedIn, but if the sparkle ends there and you fail to let change filter through your organization you’ll probably drop off most of us Millenials’ radars.